Masserie di Sant’Eramo takes home the sixth edition award of the international packaging and innovation contest

We are proud to announce that our cold-pressed extra virgin olive oil Elegance bottle has won the best visual impact label award to the Forme dell’olio contest. Now in its sixth edition, the packaging and visual design contest dedicated to olive oil is announced and organized by Olio Officina in partnership, as media partner, with Olio Officina Magazine, OOF International Magazine and Oliocentrico.

The contest

The contest comes from the idea of making companies more aware about the care and finishing of the oil packages and cosmetic products made from olive oils. Oil companies are gradually discovering the importance and the need to match well the outward appearance, the packaging, the label with which to present their oil, as well as the type, functionality and ergonomics of the containers and packaging. Therefore, they are increasingly investing in the outward appearance quality of their products, not just in the content quality.

The jury

The jury, chaired by the food designer Mauro Olivieri, with the coordination of Luigi Caricato, creator of the Le forme dell’olio award, comprised:
Daniela Capogna, food technologist
Alessia Cipolla, architect, designer and journalist
Marisa Fumagalli, journalist for the Corriere della Sera
Antonio Mele, creative director
Maria Zemira Nociti, food packaging and labelling specialist
Sara Gecchelin, curator of the Packaging & Design section of Imbottigliamento Magazine, Tecniche Nuove edition
Daniele Tirelli, consumption analyst, Retail Institute Italy president
Sandra Longinotti, journalist and food stylist
Gianluca De Leo, designer
Chiara Tomasi, Arconvert manager