In our region, Apulia, history, traditions and usages of a millenary culture on the Mediterranean Diet and on olive oil have been handed down from father to son. A great part of Apulia is covered with endless surfaces of olive trees, thus making it the largest olive oil producing region in the world:
- 45 millions olive-trees (43% of Italys output, 14% of the worlds total);
- 360.000 cultivated hectares;
- 260.000 growing farms.
Low pollution, a prevalently sunny climate with just the right amount of rain, and the mineral-rich lime-tufa soil make this land ideal for olive cultivation: several hundred miles of coastline provide the fragrant sea breezes that gently caress and permeate the healthy fruits.